Transcreation is the process of adapting a marketing strategy or advertising campaign to the target market, in terms of both language and cultural adequacy, while maintaining the intent and emotional implications identified with the product/service/brand in the source culture.
Transcreators are creative individuals who combine both translating skills and cultural awareness with marketing expertise.
At Hi-Fi Words, professional transcreators, linguistic consultants and brand managers work side by side to provide first-rate solutions to global marketing issues.
From personal letters to corporate communications, newsletters, and product brochures...
Every text and translation produced by Hi-Fi Words is double checked by different professional...
Sometimes translating is not enough, especially with software or software-related products...